Some revenue leaders know pipeline isn’t the only lever they can pull to help them hit quota more confidently and consistently. Today, you'll learn the 2nd lever you can pull to help you hit your revenue goals.
Many B2B companies—especially tech companies—are feeling the impact of the current recession. It seems like a big round of layoffs gets announced every week, pipeline is drying up as companies tighten their purse strings to weather the storm, and our own data shows a huge increase in deals lost to “no decision” because people simply don’t have the budget to bring on new tools.
That means revenue leaders are feeling more pressure now than ever to hit revenue goals. Sales and marketing teams are being required to do more with less—more emails, more cold calls, more demos leaving reps and leaders alike on the brink of burnout.
But some revenue leaders are taking a different approach. They know pipeline isn’t the only lever they can pull to help them hit quota more confidently and consistently. In today’s episode, we’re going to hear from Clozd co-founders, Spencer Dent and Andrew Peterson. They’ll share the metric savvy revenue leaders are focusing on to hit quota consistently despite unpredictable pipeline, and what you as a revenue leader can do at your company to do more with less without burning out.