How do you turn your biggest weaknesses into strengths? If you're like Deanna Ballew, you start by talking to your buyers to discover your biggest weaknesses. In her case, her buyers regularly complained about a lack of important product integrations. Once she knew this was a weakness, she used firsthand accounts from her buyers to get the whole company invested. Deanna championed the initiative to turn this weakness into a strength. In this episode, we dive deep into how win-loss administrators can drive more revenue through their win-loss programs, with a specific focus on how to use the data from your win-loss program to drive org-wide change: 👉 What types of data are sales leaders looking for? 👉 How do you get that data from a win-loss analysis program? 👉 Once you have it, how do you use it to drive change and actually win more revenue? Join Scott Knudson, head of sales enablement at Clozd, as he leads the conversation around how win-loss program owners can feed the sales engine through the insights they receive. Joining Scott will be Scott Varner, a senior consultant and win-loss expert at Clozd, as well as Deanna Ballew, SVP of product at Acquia. This may seem like an unlikely trio, but they offer important perspectives on how all three departments can work together to increase win rates and retention. Need help getting started with your win-loss program? Get "The Definitive Guide to Win-Loss Analysis" here: https://bit.ly/3zSbsX3 Ready to find out how to win more by listening to the customers you've won and lost? Click here to chat: https://bit.ly/3Ov7cRr